Provider and consumer policies¶

Misrepresentation and impersonation¶

Providers and Consumers must not mislead other Snowflake customers by impersonating anyone, or implying that their organizations are related to or authorized by someone that they aren’t, including through the use of inappropriate or incorrect logos, descriptions, titles, or other elements.

Responsiveness¶

Providers and Consumers are expected to respond promptly, and respectfully, to Product and Marketplace-related inquiries and requests from Snowflake and other Snowflake customers, within three (3) business days.

No infringing or unlawful provider materials¶

Providers must not provide any Provider Materials that are infringing, unlawful, or in violation of third-party rights, including third-party terms of service.

Use of usage metrics¶

Any usage metrics that we share with a Provider about a Consumer’s use of the Provider’s Products are Confidential Information and must only be used for internal business purposes. Providers may not use usage metrics for publishing benchmarks or revealing adoption of listings. Providers may only use Personal Data supplied by us for marketing if the marketing communications are limited to their Products, such use is in accordance with their public-facing privacy notice, they have obtained all required consents, and they otherwise comply with applicable terms of the Snowflake Provider and Consumer Terms.

Profile requirements¶

The intent of the Provider profile is to clearly convey information about Providers and the Products that they offer. We require the following for all Provider profiles:

• Profile name. Your profile name should be the same as your company name and/or a name your company publicly does business as. Consumers should be able to identify your company through your profile name. In situations where two or more companies demonstrate the rights to the same profile name, Snowflake will review the profile submissions on a first come, first serve basis.

• Single profile. You may only have one profile per distinct legal entity. If you have multiple legal entities within your organization, you may create one profile for each distinct legal entity.

• Description. You must include an accurate description of your organization, highlighting its relevance to the Products you offer, and identifying your business entity. If your profile name does not match the organization name in the Product’s documentation, Listing Terms, or privacy notice, you must also clarify the relationship in the organization description.

• Eligible entities. Your business entity may be a C corporation or LLC in the United States, a registered nonprofit, or the equivalent entities in jurisdictions outside of the United States.

• Logo. You must include a clear and high-quality logo.

• Publishing on behalf of another entity. You may publish listings on behalf of other entities provided you have the necessary rights. When publishing listings on behalf of another entity under that entity’s name or brand, you may use that entity’s logo if you have the necessary rights. You should also include your entity name in your profile name (e.g., if Company A wanted to offer products on behalf of Company B, their company name could be “Company B by Company A”).

• Contact information. You must include up-to-date contact information for Snowflake and Consumers to contact you, with a business domain for all contact emails.

• Links. You may include links to information regarding your organization. You must include a link to your public-facing privacy notice applicable to all Consumer Personal Data collected by you or on your behalf.

Listing practices¶

Providers’ Listing Information should accurately describe their Products and provide information regarding the applicable costs and Listing Terms, including any use restrictions, license grants, and other terms and conditions covering a Consumer’s use of their Products. Specifically:

• Description. The Product “Description” must include an introduction, details about the nature of the Product (for example, for data Products, details on the Product’s tables and fields and, for application Products, details about the Product’s functionality), and use cases for the Product.

• Category. The Product “Category” must reflect the Product listed.

• Geographic coverage. The Product “Geographic Coverage” selections must reflect the specific countries and regions that your Product addresses or represents.

• Business needs. The Product descriptions set out for each “Business Need” must be unique.

• Documentation. The “Documentation” link must provide additional information about the Product (e.g., sources and methodology utilized for compiling).

• Links. Links provided for the Provider’s “Documentation,” “Terms of Service,” and “Privacy Notice” must include or otherwise point to the applicable Product documentation, Listing Terms, and privacy notice, respectively. Links may only be included in the “Product Description” field if they help Consumers understand the Product.

• Translations. For Providers that wish to target Consumers in their local language, translated descriptions may be included in the Listing Description underneath the English version.

• SQL examples. Any SQL queries provided in any Provider Materials must work for all Consumers and produce the results advertised in any examples included in the Provider Materials.

Listing videos and images¶

If a Provider chooses to include any Video or Image Content in the Listing Information, additional requirements include:

• Enhance understanding. The Content must enhance Consumers’ understanding of the Product and the Provider.

• Rights to content. The Provider must have the necessary rights for all the Content, including any music, graphics, artwork, and logos.

• Accessible. The Content must be immediately accessible for all Consumers (i.e. videos shouldn’t have embedding restrictions, videos should be set to the “public” or “unlisted” privacy setting, and images should be in accessible formats, such as jpg, png, webp).

• Concise. Video Content must be short (i.e., no longer than ten minutes). Images should highlight the essence of the Provider’s Product (e.g., UI screenshots or data valuations).

Product promotion practices¶

Providers may not engage in practices to manipulate their position in the Marketplace discovery experience. For example, Providers may not create multiple undistinguished listings, manipulate keyword searching, or create multiple listings for the same Product.

Links¶

Links must be relevant, functional, and available to all Consumers. The URLs for links may not be shortened. Providers may not make material changes to the content of their links after publicly available Listing Information has been approved. Changing the requirements to access linked web pages that did not exist at the time of approval (e.g., by adding a login requirement) is an example of a material change not allowed under these Policies.

Personal data¶

Within the Listing Information, Providers may not include any actual or synthetic Personal Data, but Providers must describe any types of Personal Data included in their Products. If a Provider includes Personal Data in their Products, they must be legally authorized to share such Personal Data (including, if applicable, by registering the database with relevant authorities), have any required consents, and otherwise comply with the applicable terms of the Snowflake Provider and Consumer Terms. In addition, Products offered to Consumers publicly via the Marketplace may not disclose or reveal any Sensitive Personal Data.

Product misrepresentation¶

Providers must accurately describe the Products they are offering. This includes, for Products that are datasets offered publicly via the Marketplace, accurate descriptions of the update frequency, the geographical scope, region availability, and the completeness of the fields in the tables/views.

Inciting harmful or malicious use of products¶

Providers’ Listing Information may not include or advertise illegal content or suggest or encourage illegal, threatening, or violent uses.

Off-platform promotion¶

Providers may not include in their Listing Information or Products any advertisements, promotions, or opportunities to access or use products or services outside of the Service or Marketplace.

Total listings¶

Providers may not publish more than 100 individual listings on the Marketplace.

Product Requirements¶

• Responsibility. Providers are solely responsible for their Products and Listing Information, including any open-source materials. Providers must have all the necessary rights to share or sell their Products. If Providers include Personal Data within their Products, they must be legally authorized to share such Personal Data (including, if applicable, by registering the database with relevant authorities and obtaining any required consents).

• Data aggregation. If Providers share anonymized or aggregated data, they are responsible for structuring the data in such a way that it remains anonymous, even when combined with additional information.

• Delivery. Delivery of the Product must occur via a Share, Native App or Connected App.

• Scope. Products should be logically grouped and published as one listing; Providers cannot have multiple listings for the same Product.

• Trial data. Trial data should be a meaningful representation of the Product. For data shares, trial data should include sufficient rows, columns, or sample content to demonstrate core value. For Native Apps, trials may be feature- or duration-limited but must allow Consumers to adequately evaluate the app’s primary functionality.

• On-platform. Products must drive material on-platform consumption by Consumers and cannot be exclusively delivered off-platform.

• Operational readiness: Products that are installed or accessed must be fully functional and deliver the core advertised utility immediately upon the Consumer receiving access to the listing.

Native Application requirements¶

• Publishing requirements. We require that applications meet the Enforced standards.

• Security requirements. Providers must comply with our Native Apps Framework security requirements.

AI product requirements¶

Providers offering AI-enabled Products, including Semantic Views, Cortex Knowledge Extensions, and Agents, must ensure that such Products function as advertised and are listed under the appropriate AI Product category. AI Products must include 2–3 representative example prompts demonstrating expected behavior.

If an AI Product uses any type of LLM, the Provider must disclose:

• The specific model and version utilized.

• A plain-language summary of the underlying logic.

• Any safety guardrails applied to the final output.

• All applicable transparency legal requirements.

AI Product functionality will be evaluated as part of Snowflake’s listing review process, and Providers must ensure that the Product reliably performs its core advertised functionality.

Product Access¶

Generally, Providers may delist their Products at any time so that new Consumers do not discover them. To delete a listing, Providers must allow Consumers who are accessing or using the applicable Product to continue to access and use the Product for the time periods specified in Snowflake’s “listing retirement” requirements in the Documentation.

Product continuity¶

Providers may incorporate improvements to their Products, but they may not otherwise materially change their Products, including by removing core fields or significantly reducing the update frequency.

Monetization eligibility¶

Monetized listings on Snowflake Marketplace are available to qualified partners who demonstrate clear go-to-market readiness.

• Before submitting a paid listing, partners must engage with their Snowflake Partner Manager to review and validate their monetization strategy.

• On-Demand customers who do not have a Snowflake Partner Manager may request approval by submitting this case form to Snowflake for review. The review may include a vetting call to evaluate the provider’s go-to-market readiness for offering paid listings on Snowflake Marketplace. Approval for monetization is determined by Snowflake based on the outcome of this review.

Refer to the documentation pages below for additional details and requirements to pay for listings as a consumer and offer paid listings as a provider:

• Pay for listings

• Who can provide paid listings

Product delivery requirements¶

Providers must ensure that the final Product delivered to and used by Consumers materially matches the Product advertised in the listing, including the data product type.

Providers are thereby strictly prohibited from engaging in practices including, but not limited to:

• Fulfilling a paid transaction by delivering a materially different Product than the one described in the listing.

• Using an approved or private listing as a mechanism to transact for unrelated or substitute products.

• Bundling additional products, services, or support besides what’s advertised in the listing.

If the actual Product delivered fails to match the Product described in the listing, or if delivery occurs off-platform in a manner inconsistent with these requirements, Snowflake may take remediation actions, including requiring corrective updates, unpublishing the listing, restricting monetization privileges, or other enforcement actions.

Marketplace capacity drawdown restrictions¶

Providers may not offer any Product that gives Consumers the ability to convert a Consumer’s Snowflake capacity commitment into cash, cash equivalents, or other forms of monetary value for the Consumer. This policy applies to transactions related to the Snowflake Marketplace Capacity Drawdown Program or any other similar program.

For more details on MCD, refer to About committed capacity and Snowflake Marketplace Capacity Drawdown.