April 15, 2025 — Snowflake Cortex AI state-of-the-art Entity Sentiment — Preview

Snowflake announces the preview of Cortex AI Entity Sentiment, a powerful new task-specific function that provides high-quality overall and granular aspect-based sentiment analysis. It delivers nuanced insights by analyzing the sentiment directed at specific entities, helping organizations understand what aspects of their offerings customers love — or are dissatisfied with.

Entity Sentiment capabilities include:

  • Comprehensive analysis delivering both overall and granular entity-specific sentiment.

  • Customized sentiment analysis by defining the specific entities that matter most to your business.

  • Advanced classification that identifies Positive, Negative, Neutral, and Mixed emotions, returning Unknown only when sentiment cannot be determined.

  • Overall sentiment is detected in addition to granular entity-level sentiment.

  • Human-like contextual understanding that interprets subtle signals, such as implicit complaints (“I had to contact support three times”) and figurative language, that typically confuse other AI systems.

Entity Sentiment is designed for enterprise workloads that demand highly accurate zero-shot sentiment detection to guide decisions that will improve products and services. To get started, see SENTIMENT.

Language: English