Jul 25, 2025: Snowflake AISQL AI_SENTIMENT (General availability)

AI_SENTIMENT, an industry-leading task-specific function that delivers state-of-the-art sentiment classification across diverse content and languages, is now generally available as part of the Snowflake Cortex AISQL suite. AI_SENTIMENT allows organizations to understand not just how customers feel, but precisely what aspects of their products, services, or brand drive customer satisfaction or concern.

AI_SENTIMENT’s capabilities include:

  • Industry-Leading Accuracy: Achieves 92% accuracy on aspect-based sentiment benchmarks and 83% on overall sentiment analysis, significantly outperforming popular alternatives such as Claude 4 Sonnet, GPT 4.1, and AWS DetectSentiment.

  • Comprehensive Multilingual Analysis: Delivers both overall and granular entity-specific sentiment across six languages without requiring translation.

  • Customized Sentiment Analysis: Analyzes sentiment for up to ten specific entities, aspects, or categories that matter most to your business.

  • Advanced Classification Spectrum: Identifies positive, negative, neutral, and mixed emotions with sophistication and nuance, returning “unknown” only when sentiment cannot be reliably determined from the content.

  • Human-like Contextual Understanding: Interprets subtle signals such as implicit complaints (“I had to contact support three times”), figurative language, and cultural context that typically confuse other AI systems.

  • Dual-Function Flexibility: Choose between AI_SENTIMENT for comprehensive aspect-based analysis or SENTIMENT for quick overall sentiment scoring, depending on your requirements.

Whether you’re monitoring social media sentiment, analyzing product feedback, or tracking brand perception, AI_SENTIMENT provides the intelligence you need to make data-driven decisions that improve customer satisfaction — in multiple markets, venues, and languages. To get started, see AI_SENTIMENT.

Language: English