October 14, 2024 — Snowflake Data Clean Rooms release notes

With this release, we are pleased to announce the availability of the following new features and enhancements in this update to Snowflake Data Clean Rooms.

Clean room overlap stats

Clean room statistics now include overlap statistics. These statistics describe how many distinct identifiers within join columns belong to a certain group based on the attribute columns enabled by the template.

For more information, see Working with Snowflake Data Clean Rooms in the web app.

Provider-initiated activation for third-party connectors

Providers can now activate audiences to third-party activation endpoints (including Google Ads, Meta, Ads, LiveRamp, The Trade Desk, and Yahoo). Note that consumers still need to enable this option for providers while installing the clean room.

For more information, see Working with Clean Rooms.

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