May 04, 2026: Multimodal video and audio analysis for marketing and brand insights (Public Preview)¶

Snowflake Cortex AI_COMPLETE now enables advanced multimodal analysis of video and audio content in public preview, allowing organizations to extract brand, sentiment, and behavioral insights from rich media directly in Snowflake. This unlocks powerful new capabilities for marketing, content intelligence, and compliance workflows, without moving data outside of Snowflake.

Key use cases include:

• Brand sentiment analysis: Detect whether brands are mentioned or visually present in videos, analyze how they are positioned against competitors, and understand sentiment drivers based on both spoken content and visual context.

• Product and trend discovery: Identify how products are being used in organic, unsponsored content and uncover emerging trends—such as unexpected use cases or contexts that can inform new marketing campaigns.

• Sponsored content monitoring: Automatically verify that influencer content aligns with brand guidelines by analyzing tone, brand placement, and messaging, and flagging potential compliance or safety issues.

• Content safety and moderation: Classify harmful or unsafe content in user-generated media before publishing, enabling scalable moderation workflows for platforms and marketplaces.

• End-to-end media intelligence: Combine video, audio, and transcript analysis with other signals such as engagement metrics and text data to power dashboards, reporting, and agent-driven insights.

For more information, see Cortex AI Multimodal.