May 28, 2026: Gemini 3.5 Flash available in Cortex AI Functions for multimodal video and audio analysis

Snowflake Cortex AI_COMPLETE now supports Gemini 3.5 Flash for multimodal video and audio analysis, enabling organizations to extract brand, sentiment, behavioral, and content insights from rich media directly in Snowflake. With frontier multimodal intelligence and Flash-level speed, teams can analyze video and audio content for marketing, content intelligence, compliance, and media analytics workflows without moving data outside of Snowflake.

Key use cases include:

  • Brand sentiment analysis: Detect spoken and visual brand mentions, compare positioning against competitors, and understand sentiment drivers across audio, transcript, and visual context.
  • Product and trend discovery: Identify products, usage patterns, emerging trends, and unexpected contexts in organic or user-generated video content.
  • Sponsored content monitoring: Verify influencer and partner content against brand guidelines by analyzing tone, placement, messaging, and compliance signals.
  • Audio-based customer insights: Analyze calls, podcasts, and interviews for sentiment, tone, speaker behavior, escalation signals, and brand or product mentions.
  • Content safety and moderation: Classify harmful, unsafe, or policy-violating content across video and audio before publishing or downstream use.
  • End-to-end media intelligence: Combine Gemini 3.5 Flash analysis with transcripts, engagement data, and structured Snowflake data to power dashboards, reporting, and agent-driven workflows.

For more information, see Cortex AI Multimodal.