Activation with Yahoo DSP

This topic describes how to activate analysis results with Yahoo DSP. Yahoo DSP is a demand-side platform that allows advertisers to programmatically buy and optimize digital ad inventory across various channels.

Important

At this time, Snowflake Data Clean Rooms do not support data subject consent management. Please ensure you are complying with applicable laws and regulations when using Snowflake Data Clean Rooms, including in connection with third-party connectors for activation purposes.

If you are an administrator who needs to configure the Yahoo DSP connector so clean room users can activate results with it, see Yahoo DSP connector.

Activating results with Yahoo DSP

To push the results of an analysis to Yahoo DSP for activation:

  1. Run an analysis that returns data that can be activated. For example, analyses using the Audience Overlap & Segmentation template can be activated.

    For more information about running an analysis, see Run an analysis as a provider or Run an analysis as a consumer.

  2. In the Results section, select Activate.

  3. In the Activation Hub dialog, select Yahoo DSP.

  4. In the Segment Name field, enter a descriptive name for your results.

  5. In the Description field, enter a description of the data you are pushing to Yahoo DSP.

  6. In the Activation IDs section, select columns that contains identifiers, then select the type of those identifiers.

  7. Select Push Data.

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