Snowflake Data Clean Rooms: Activation connectors¶
End-of-life notice
The legacy Provider and Consumer Data Clean Rooms are being discontinued. Migrate to the Collaboration API using the migration tool before the dates below.
- 2026-10-01: New legacy clean rooms may not be created via the web application user interface.
- 2027-02-01: The web application user interface will no longer be accessible, and new legacy clean rooms may not be created via the Provider and Consumer API.
- 2027-06-01: Legacy Provider and Consumer clean rooms will no longer be accessible. Use the Collaboration API to create and manage clean rooms.
Note
Snowflake Data Clean Rooms do not currently support data subject consent management. Customers are responsible for ensuring they have obtained all necessary rights and consents to use the data linked in their clean rooms. Customers must also ensure compliance with all applicable laws and regulations when using Data Clean Rooms, including in connection with third-party connectors.
You can use connectors to integrate your clean room environment with what your ecosystem partners provide. This topic describes how the clean room admin can configure a connector so that clean room users can push the result of an analysis to an activation partner.
If you are a provider who wants to control which connectors show up as options when a clean room user runs an analysis, see Customize available connectors.
Important
Third-party connectors are not offered by Snowflake and may be subject to additional terms. These integrations are made available for your convenience, but you are responsible for any content sent to or received from the integrations.
Customers are responsible for obtaining any necessary consents in connection with their use of Snowflake Data Clean Rooms. Please ensure that you are complying with applicable laws and regulations when using Snowflake Data Clean Rooms, including in connection with third-party connectors for activation purposes.
Google Ads connector¶
Google Ads is an online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
You must have the MANAGE_DCR_CONNECTORS role to configure this connector.
To configure the connector so that your clean room environment is integrated with your Google Ads account:
- In the left navigation of the clean rooms UI, select Connectors.
- Select the Activation tab.
- Expand Google Ads.
- Enter your Google credentials.
- In the Account ID field, enter the ID associated with your Google Ads account.
- Specify your API preference. If you select My Developer Token, enter your developer token for the Google Ads API.
- Select Save.
See the user guide tab to learn how to activate results using this connector.
Here is how to activate analysis results with Google Ads. These instructions assume that this connector has been properly installed and configured.
To push the results of an analysis to Google Ads for activation:
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Run an analysis that returns data that can be activated. For example, analyses using the Audience Overlap & Segmentation template can be activated.
For more information about running an analysis, see Run an analysis as a provider or Run an analysis as a consumer.
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In the Results section, select Activate.
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In the Activation Hub dialog, select Google Ads.
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In the Account ID field, enter the identifier for the account where you want to push the segment.
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In the Segment Name field, enter a descriptive name for your results.
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In the Description field, enter a description of the data you are pushing to Google Ads.
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In the Activation IDs section, select the columns that contain hashed email and/or hashed phone identifiers.
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Select Push Data.
Meta Ads Manager connector¶
Meta Ads Manager is an ad platform that lets you build targeted campaigns and optimize ad spend.
You must have the MANAGE_DCR_CONNECTORS role to configure this connector.
To configure the connector so that your clean room environment is integrated with your Meta Ads Manager account:
- In the left navigation of the clean rooms UI, select Connectors.
- Select the Activation tab.
- Expand Meta Ads Manager.
- Enter your Meta Business Manager credentials.
- In the Meta Ads Manager Account ID field, enter the ID of your Meta Ads Manager account.
- Select Save.
See the user guide tab to learn how to activate results using this connector.
These instructions assume that this connector has been properly installed and configured.
To push the results of an analysis to Meta Ads Manager for activation:
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Run an analysis that returns data that can be activated. For example, analyses using the Audience Overlap & Segmentation template can be activated.
For more information about running an analysis, see Run an analysis as a provider or Run an analysis as a consumer.
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In the Results section, select Activate.
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In the Activation Hub dialog, select Meta Ads Manager.
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In the Account ID field, enter the identifier for the account where you want to push the segment.
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In the Segment Name field, enter a descriptive name for your results.
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In the Description field, enter a description of the data that you are pushing.
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In the Activation IDs section, select the columns that contain identifiers, then select the type of those identifiers.
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Select Push Data.