Activation with The Trade Desk - UID 2.0

This topic describes how to activate analysis results with the The Trade Desk - UID 2.0. The Trade Desk - UID 2.0 is a demand-side platform (DSP) that provides a technology platform for advertisers to plan, buy, and manage digital advertising campaigns across various channels.

If you are an administrator who needs to configure the The Trade Desk - UID 2.0 connector so clean room users can activate results with it, see The Trade Desk - UID 2.0 connector.

Activating results with The Trade Desk - UID 2.0

To push the results of an analysis to The Trade Desk for activation:

  1. Run an analysis that returns data that can be activated. For example, analyses using the Audience Overlap & Segmentation template can be activated.

    For more information about running an analysis, see Run an analysis as a provider or Run an analysis as a consumer.

  2. In the Results section, select Activate.

  3. In the Activation Hub dialog, select The Trade Desk - UID 2.0.

  4. In the Segment Name field, enter a descriptive name for your results.

  5. In the Activation IDs section, select a column that contains identifiers, then select the type of those identifiers.

  6. Select Push Data.

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