September 12, 2024 — Snowflake Data Clean Rooms Release Notes

With this release, we are pleased to announce the availability of the following new features and enhancements in this update to Snowflake Data Clean Rooms.

Integration with Yahoo DSP

When an analysis provides the Activation Hub, consumers can now activate the results of the analysis to their Yahoo DSP account. This lets consumers buy against audiences they are generating within the clean room through Yahoo DSP.

For more information, see the following:

  • If you are an administrator who is configuring the connector so clean room users can activate to Yahoo DSP, see Yahoo DSP connector.

  • If you are a clean room user who is using the Activation Hub after running an analysis, see Activation with Yahoo DSP.

Integration with Google PAIR and Google DV 360

Publishers and advertisers can leverage the Google PAIR protocol so the advertiser can run an audience overlap analysis on encrypted identifiers, then push the results to their Google DV 360 account for activation without ever exposing unencrypted sensitive data.

For more information, see Using Google PAIR with Snowflake Data Clean Rooms.

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