Snowflake Data Clean Rooms: Activation connectors

You can use connectors to integrate your clean room environment with what your ecosystem partners provides. This topic describes how the clean room admin can configure a connector so that clean room users can push the result of an analysis to an activation partner.

If you are a provider who wants to control which connectors show up as options when a clean room user runs an analysis, see Customize available connectors.

Important

Third-party connectors are not offered by Snowflake and may be subject to additional terms. These integrations are made available for your convenience, but you are responsible for any content sent to or received from the integrations.

Google DV 360 connector

Google DV 360 is an online advertising platform where advertisers bid to display. Your Google DV 360 user authentication is used so that you can push your first-part, custom-audience data into your Google DV 360 account.

Note

Currently, activating to Google DV 360 is available only if the publisher and advertiser are using Google PAIR within the clean room.

To configure the connector so that your clean room environment is integrated with Google DV 360:

  1. In the left navigation, select Connectors.

  2. Select the Activation tab.

  3. Expand Google DV 360.

  4. Authenticate with a Google user associated with your Google DV 360 account.

  5. In the Account ID field, enter the account ID of your Google DV 360 accounts.

  6. In the Account Type field, enter the type of your Google DV 360 account.

  7. If you want clean room users to be able to activate results to multiple Google DV 360 accounts, select + Account, and enter the account ID and account type for an additional account.

  8. Select Save.

For information about using Google PAIR and Google DV 360 in a clean room, see Using Google PAIR with Snowflake Data Clean Rooms.

Meta Ads Manager connector

Meta Ads Manager is an ad platform that lets you build targeted campaigns and optimize ad spend.

To configure the connector so that your clean environment is integrated with your Meta Ads Manager account:

  1. In the left navigation, select Connectors.

  2. Select the Activation tab.

  3. Expand Meta Ads Manager.

  4. Enter your Meta Business Manager credentials.

  5. In the Meta Ads Manager Account ID field, enter the ID of your Meta Ads Manager account.

  6. Select Save.

For information about activating results with Meta Ads Manager while using a clean room, see Activation with Meta Ads Manager.

The Trade Desk connector

The Trade Desk is a demand-side platform (DSP) that provides a technology platform for advertisers to plan, buy, and manage digital advertising campaigns across various channels.

To configure the connector so that your clean room environment is integrated with your account with The Trade Desk:

  1. In the left navigation, select Connectors.

  2. Select the Activation tab.

  3. Expand The Trade Desk.

  4. In the Advertiser ID field, enter the advertiser ID associated with your account with The Trade Desk.

  5. In the Secret Key field, enter the secret key associated with your account with The Trade Desk.

  6. Use the Data Center drop-down list to select a The Trade Desk data center.

  7. Select Authenticate.

For information about activating results with The Trade Desk while using a clean room, see Activation with The Trade Desk.

Yahoo DSP connector

Yahoo DSP is a demand-side platform that allows advertisers to programmatically buy and optimize digital ad inventory across various channels.

To configure the connector so that your clean room environment is integrated with Yahoo DSP:

  1. In the left navigation, select Connectors.

  2. Select the Activation tab.

  3. Expand Yahoo DSP.

  4. Enter the MDM ID associated with your Yahoo account.

  5. Select Authenticate.

For information about activating results with Yahoo DSP while using a clean room, see Activation with Yahoo DSP.

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